Hair and Beauty Salons
Boutique hair and beauty salons are popping up everywhere across the country and surprising us with their stylish lounges, evocative interior design, and amenities. This attention to the fine details has raised the bar for these businesses and drawn many new customers in, as enjoying a top-notch salon can be an unparalleled experience. Beauty gurus across the map are realizing just how in-demand luxurious salons have become. The customer will happily pay the extra cost of an aesthetically pleasing salon over an outdated, underwhelming one any day. Going to a salon is a self-indulgent gift, and as customers, they want to feel that they were carefully considered during the designing process.
Now, to the How.
If you are ready and able to begin your salon transformation (or design an entirely novel one) set aside some healthy time to visualize, design, plan and lastly, take action. Below are some of the most crucial considerations to think about during your design process.
Plenty of light
Above all else, your salon should proudly boast tons of natural light. This will not only help aid the hairstylist in color decisions and acute visibility during cuts but also create a warm and vibrant indoor environment for everyone to enjoy. A dark salon can appear smaller, more boxed in and uninviting. To achieve the most natural lighting, install floor to ceiling windows, especially on the street side of the parlor. This will also attract curious passers-by and give clients the opportunity to people-watch while waiting.
Consider using transparent office partitions to achieve spatial separation throughout the salon rather than minimizing the open space with light-blocking partitions. The space will breathe better and light will flow freely with this space optimizing solution.
Consistent design theme
A crucial aspect of great interior design is maintaining a consistent design theme throughout the hair salon. There are so many exciting themes to choose from- the trick is not mixing and matching them. If too many themes are employed, the design can appear muddied and confused. Some classic interior design schemes are:
- Modern (contemporary),
Once you pick your theme, aim to stay within the borders of that look to successfully evoke the emotional response and vibe you’re after.
Mirrors effectively expand space and reflect crucial light. By integrating mirrors throughout your salon, you’ll enlarge the interior space and provide more visibility for your customers. Everyone loves a good full-length mirror. Try installing full length sliding closet mirror doors to hide your unkempt closets and backrooms. This solution is an all-around win- these sliding mirror doors will conceal mess, reflect natural light, expand the space, and provide your clients with better visibility!
Lounge Area/ Comfortability
One of the areas many salon owners and designers fail to acknowledge is the lounge or waiting area. This is a crucial facet of any salon business, as you will inevitably experience an influx of clients in and out with overlapping appointments and customers waiting to be seen. Those who are awaiting their appointment may very likely be in a hurry, anxious with anticipation and overall, inpatient. It’s necessary that you provide them with a comfortable and inviting lounge area that will smooth their nerves, provide some healthy distraction and cause them to feel excited about their big makeover, not nervous. Your lounge should have all the essentials- comfy couches and chairs, a coffee table, magazines, perhaps a tea/coffee bar and a place to hang their coats and personal items. This first impression will make or break the client’s overall experience and perception of the business. Set yourself up for success and return clients by catering to their every need.
Anytime a customer sets out to spend a healthy amount of money on beauty, they expect to be taken care of from the minute they walk through the door, to the second they exit the building. A comprehensive approach should be employed, and you as the owner need to ensure your salon exceeds their expectations. Your customers should be greeted with a warm welcome and a beverage- be it tea, coffee, sparkling, wine or water. Bonus points for offering snacks and up-to-date magazines for them to pore over. Your receptionist should check in with your clients regularly and ensure them that their wait time is limited. A sparkling clean bathroom is also a must. Some hair appointments can take up to 5 or 6 hours and your clients will need that convenience! For an extra artistic touch, install opaque glass barn doors as the bathroom door. Interior sliding doors will save your salon space and offer a design flourish they weren’t expecting.
Again, it’s all about the fine details. These little facets to your overall design will be subliminal yet effecting and will leave your clients impressed and eager to return month after month. Word of mouth is a huge marketing platform for any salon- make it easy for your clients to refer you to their friends and family by carefully considering these tips and tricks.
To get started on your salon transformation, check out our products gallery for inspiration and product images. Schedule a call with one of our knowledgeable professionals to get a quote and other information on our many available solutions. Simply find a location near you and get that much closer to optimizing your beauty business for success!