Are you a shop owner of a beauty salon that’s having a hard time convincing customers to visit your place of business? Well, you’re not alone. Almost every beauty salon has experienced difficulties gaining the trust of the client because of COVID-19. People are much less likely to go get their hair or their nails done, get a much-needed massage, or get cosmetic treatments during Coronavirus times. Admittedly, beauty treatments fall under the non-necessity category and are often seen as an “extra” indulgence. And while people are starting to attend restaurants again and go to other non-necessities, it seems like there’s still a fair amount of hesitation surrounding beauty industries. With so much online ordering available, it can be hard to keep your business above water while competing companies take to the digital marketplace.
So as a small business owner, what can you do to set your place of business apart from the rest and assure your clientele that your shop is safe and risk-free? We’ve got the top solutions for regaining their trust and business. After all, we could all benefit from some serious beauty maintenance during this worldwide pandemic. Here’s how you can make it out during these tough financial times.
If you have a business like a boutique beauty salon whether it’s nails, hair, facials, or massages, you actually have an advantage over other businesses, physically speaking. And while a lot of these services require physical contact with your clients, it’s also very easy to create a spatial barrier from client to client through implementing partitioned stations. A great way to set up a station within a salon interior is to separate the floor space into individual zones- whether massage tables, pedicure chairs, or the hairdressing seats, you should distance them at least 6 feet apart and then install glass wall partitions to create safer individual environments for your customers to relax in while getting the service. Typically, beauty parlors have an open floor plan, which will come in handy when creating these separate zones. You can even implement a sliding glass wall partition to separate the waiting area from people receiving treatments and services.
In order to maintain the cleanest and safest facility possible for your employees and your clientele, you will need to implement some serious sanitation regulations. Consider having bottles of hand sanitizer available for walk-ins on the front counter and ask all of your employees to periodically wash their hands when switching from task to task or from patient to patient. A lot of wellness facilities are now hiring a full-time sanitation person to go around and continuously clean surfaces, wipe down equipment, clean door handles and windows, and generally, ensure that the indoor environment is kept impeccably clean.
Crucial Client Screening
Before taking new clients and walk-ins into your beauty salon, there are a few things that you could do to screen your customers to make sure that they are safe to enter and not risking others. One of the most effective methods is to take the client’s temperature right away when they walk in. Also have them fill out a form that details their travel background from the last two weeks leading up to the current day, as well as recent medical history, any noticeable symptoms that they might be experiencing, as well as their contact information should an outbreak occur. It’s very important to get all this information ahead of time before bringing them into a communal environment.
Without a doubt, one of the best ways to safeguard everyone, clients and employees, is to require everyone to wear a mask and keep a mask on for the entire duration of the visit. Your employees should be wearing a mask throughout the entire day and should be regularly switching out their masks for clean ones before each shift. Even though some clients will try to argue the mask rule, as a business owner it’s your responsibility to maintain this very simple rule in order to keep everyone safe as a mask is the best means of stopping the spread from person to person.
Remodel Your Interiors
If you have the time and resources, another way that you can convince your clients that you’re taking the pandemic seriously and providing a well-considered environment for them is to remodel your interiors to suit the current circumstances. By remodeling, you can create more spatial separation, install floor to ceiling glass doors or sliding glass room dividers to create physical space, and tailor your interiors to the client’s comfort level.
By putting these tips and considerations into practice, you can create a peaceful sanctuary for your customers to thoroughly enjoy. Everyone just wants a sense of normalcy amid the crisis, and you have the ability to offer an escape from the daily chaos of COVID. Don’t hesitate to transform your interiors today and check out Space Plus, a Division of The Sliding Door Company for all of your special solutions! Schedule a free consultation with one of our representatives and get started on your new salon improvements!
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